Philippe Parreno
A key artist of his generation, Philippe Parreno has radically redefined the exhibition experience by taking it as a medium, placing its construction at the heart of his process.
Client
Berliner Festspiele
Year
2018
Services
Publication
Poster
Print Media
Background
Philippe Parreno transforms the Gropius Bau into a gigantic automaton, driven by a bio-reactor. Yeast cultures multiply and set architecture, light, sounds and images in motion. Connected to computers, these microorganisms develop a collective intelligence, a memory that uses complex algorithms to orchestrate the temporal and spatial events of the exhibition.
We designed all media communicating the show to the public and started a publications series for Immersion/Berliner Festspiele with the Philippe Parreno’s exhibition catalogue showing how his art blurs the boundaries between reality and fiction.
Photo: Eike Walkenhorst
