Down to Earth

The largest immersive system which we’re not only confronted with but also have an impact on is the climate.

Client
Berliner Festspiele
Immersion / Gropius Bau

Year
2020

Services
Visual Identity
Magazine
Poster
Illustration
Print Media
Motion Design
Trailer

Background
How can we sustainably change the way we work, eat, travel, create artworks and make exhibitions? “Down to Earth” is both an exhibition and an unplugged programme with daily changing live events that explores how the agenda of a shift in climate policy affects our own “operating system”. The project critically questioned and reflected on the topic sustainability within the world of arts aiming to reduce the carbon footprint of creating arts and installing a large-scale exhibition with the halls of Gropius Bau Berlin. 

Our visual approach as well as all design-related and productional decisions were purely concept-driven aiming at the goal to create sustainable design products. The idea was never to completely forgo all media output but rather to produce printed matter and digital marketing material with the lowest expenditure of energy possible.

All posters were printed onto the rear side of left-over posters we gathered from previous jobs.

Large Typography was set with outlines to reduce the consumption of printing ink.

All media were printed solely black using algae ink – the only carbon-free bio-based and renewable ink.

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Find out more about our approach on sustainable design concepts here.