National Pavilion of the United Arab Emirates
For the National Pavilion of the United Arab Emirates we designed the identity of the Passage – a site specific installation at the 58th Venice Biennial.
Client
National Pavilion of the United Arab Emirates
Year
2019
Services
Visual Identity
Logo
Book
Print Media
Poster Series
Exhibition Design
Signage
Artist Publication
Branding
Exhibition Signage
Poster Series
Printed Matter
Background
La Biennale di Venezia counts as the oldest biennial worldwide and still ranks among the most prestigious and important international art exhibitions. Passage is a site-specific, two-channel video and twelve-channel sound installation, which expands Nujoom Alghanem’s experimentation with contemporary Arabic poetry through the language of film.
Curated by
Sam Bardaouil and Till Fellrath
The title functions as a typographic “passage way” — it can even be read in a circle.
Just like the Pavilion can be entered from 2 sides, the title can be read in 2 directions. English from the left. Arabic from the right.
We had the tote bags made of yellow waterproof fabric since the protagonist wears a raincoat in the crucial sequences.
The accompanying book was published by Silvana Editoriale in Arabic and English. 136 pages document the project and show deep insides into the work of Nujoom Alghanem.
