The Sun Machine Is Coming Down
What an honour to assemble our type and design in- and outside of one Berlin’s most iconic buildings – the ICC.
Client
Berliner Festspiele
Year
2021
Services
Visual Identity
Key Visual
Poster
Print Media
Social Media
3D Animation
Trailer
Exhibition Design
Signage
Wayfinding System
Background
After 2 years of Covid-19 pandemic people were desperate to meet and explore the real world. End of 2021 the Berliner Festspiele transformed the Congress Centre Berlin (ICC) into a space for encounters and a vessel to other worlds. The project invited visitors to freely explore the architectural icon, which was open for ten days, in interaction with performances, circus arts, music, films, and installations.
The long-discussed ICC was brought back to life and transformed into a space for the arts.
We visually reinvented the ICC by creating a 3D collage of its most significant elements.
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Coating the spacecraft with type
Starting from outside we developed a typographic signage system which was to lead the audience through the exhibition.
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Copyright: Berliner Festspiele
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Copyright: Berliner Festspiele
Bodies, plants, sounds, discourses, and movement returned for 10 days to a spectacular space that was once state-of-the-art technology.
Our specifically developed signage lead the audience through the exhibition without interfering the existing way finding system from 1979.
«We scanned the skies with rainbow eyes and saw machines of every shape and size and Peter tried to climb aboard but the captain shook his head And away they soared»
