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The Sun Machine Is Coming Down
What an honour to assemble our type and design in- and outside of one Berlin’s most iconic buildings – the ICC.
Client
Berliner Festspiele
Year
2021
Services
Visual Identity
Key Visual
Poster
Print Media
Social Media
3D Animation
Trailer
Exhibition Design
Signage
Wayfinding System
Background
After 2 years of Covid-19 pandemic people were desperate to meet and explore the real world. End of 2021 the Berliner Festspiele transformed the Congress Centre Berlin (ICC) into a space for encounters and a vessel to other worlds. The project invited visitors to freely explore the architectural icon, which was open for ten days, in interaction with performances, circus arts, music, films, and installations.
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_3-scaled.jpg)
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_3-scaled.jpg)
The long-discussed ICC was brought back to life and transformed into a space for the arts.
We visually reinvented the ICC by creating a 3D collage of its most significant elements.
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_4-scaled.jpg)
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_4-scaled.jpg)
Coating the spacecraft with type
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_5-scaled.jpg)
Starting from outside we developed a typographic signage system which was to lead the audience through the exhibition.
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_6-scaled.jpg)
Copyright: Berliner Festspiele
Copyright: Berliner Festspiele
Bodies, plants, sounds, discourses, and movement returned for 10 days to a spectacular space that was once state-of-the-art technology.
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_7-scaled.jpg)
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_7-scaled.jpg)
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![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_mobile_2-scaled.jpg)
Our specifically developed signage lead the audience through the exhibition without interfering the existing way finding system from 1979.
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_9-scaled.jpg)
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_10-scaled.jpg)
![](https://eps51.com/wp-content/uploads/00_Eps51_website_ICC_desktop_11-scaled.jpg)
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«We scanned the skies with rainbow eyes and saw machines of every shape and size and Peter tried to climb aboard but the captain shook his head And away they soared»