Project service: Visual Identity


Stadttheater Ingolstadt
Stadttheater Ingolstadt welcomes the city into a future of cultural exploration and inclusive community engagement.
ClientStadttheater Ingolstadt
Year2024 – ongoing
ServicesCreative Direction
Visual Identity
Strategy
Print Media
Workshops
Motion Design
Task/BackgroundWith its new team, Stadttheater is embarking on a new artistic journey that embraces the cultural richness of Ingolstadt. The opening campaign, which features multi-lingual and multi-scriptual greetings across Ingolstadt, embodies the theatre’s commitment to inclusivity, ensuring that all citizens of the city feel represented and invited to join this exciting new era. The theatres identity captures the balance between the classical traditions and the contemporary artistic expression. The design serves as a bridge between past and future, reflecting the theater’s ambition to engage a wide audience while honoring the cultural richness of Ingolstadt. This approach ensures that the Stadttheater remains not only a cultural landmark but also a hub for connection and creative growth in the community.
Directional Team
Oliver Brunner
Sonja Walter
Julia Mayr
Myria Biel
The word mark of the Ingolstadt City Theatre consists of an extremely cursive serif font (Synt Turbo by ABC Dinamo), which combines classic elegance/tradition with modern dynamism and marks the new beginning of the theatre. History and tradition are catapulted into the future – the orientation is clearly forward-looking, and the unusual aesthetics of the ‘turboised’ typeface underline the artistic aspect of the theatre. The signet shows a playfully curved shape that can be seen as an ‘S’ – the initial letter of the municipal theatre – but at the same time leaves plenty of room for interpretation. Viewers can discover a mask, a face or other artistic elements in it.






The Intercultural Campaign, designed in 30 languages and more than 10 writing systems, marks the kick-off of the new season and welcomes each and everyone to the theatre.




















The 24/25 season campaign clearly emphasises the signet. We pick up on the striking storylines of the individual plays and customise the signet visually.












Berliner Festspiele
Bringing together 6 unique festivals and 2 exhibition houses under one cohesive visual identity.
ClientBerliner Festspiele
Year2018-2022
ServicesVisual Concept
Editing
Organisation
Editorial Design
BackgroundBerliner Festspiele is one of the largest cultural institutions in
Berlin. All year round, they host a multitude of festivals, exhibitions and individual events in two houses – the Haus der Berliner Festspiele and the Gropius Bau.
Our main focus when developing and refining their identity was to give individual freedom to each single festival / event while still maintaining the umbrella brand’s overall visual language.


Differentiation through typography, unification through grid
Within the Berliner Festspiele universe, each festival’s unique character is expressed through its own typeface, highlighting the distinct identity of each festival.








Over the course of five years, we’ve developed countless visual worlds – made up of analogue experiments, multifaceted digitally created designs as well as collaborations with artists from all around the world.


MaerzMusik
MaerzMusik brings together avant-garde sounds and innovative musical experiences, redefining the landscape of new music in Berlin.
ClientBerliner Festspiele
Year2018-2022
ServicesVisual Identity
Illustration
Key Visual
Poster Series
Printed Matter
Trailer
BackgroundMaerzMusik is a festival dedicated to pushing the boundaries of contemporary music, showcasing experimental sounds and pioneering compositions. Our design for MaerzMusik reflects its avant-garde spirit, using bold visual elements and dynamic layouts to mirror the festival’s commitment to musical innovation. By intertwining complex patterns and striking typography, we crafted a visual identity that resonates with the festival’s cutting-edge approach and its role in shaping the future of music.
Key Visual 2018 in Collaboration withBureau Klaus Alman
Key Visual 2019Robert Lippok & Lucas Gutierrez
Event Photos by
Camille Blake
































Jens Backhus
Jens Backhus designs, plans and realises timeless, simple furniture and custom-made fixtures made from high-quality, authentic materials.
Client
Jens Backhus
Year
2023
Services
Visual Identity
Logo
Website
Background
Solid craftsmanship and the use of high-quality materials such as wood, metal, glass and natural stone give the furniture a long service life. Jens Backhu’s designs are created in close collaboration with his customers. They believe that every project should tell its own story. That is why they develop individual and sensible solutions for different room situations in order to achieve the optimum benefit for their customers. In doing so, they attach equal importance to a harmonious spatial effect with well thought-out details.


Every single piece that leaves their workshops has been made by experienced craftspeople with great attention to detail.
















Staatsballett Berlin
Staatsballett Berlin is a defining institution that embodies the timeless elegance and dynamic energy of ballet in Berlin’s vibrant cultural landscape.
Client
Staatsballett Berlin
Year
2023–ongoing
Services
Consultancy
Workshops
Visual identity
Campaign strategy
Motion design
Posters
Print media
Web design
Background
As one of Germany’s leading ballet companies, Staatsballett Berlin plays an essential role in the development and preservation of the art of ballet both locally and internationally. This project allowed us to immerse ourselves in the world of dance, capturing its grace, energy and emotion and translating it into a visual narrative. Working closely with the amazing team at Staatsballett Berlin, we have created a design that we believe reflects both the art of ballet and contemporary design.




































Fondazione Pitti Discovery
Fondazione Pitti, a foundation based in Florence, reflecting on the relationship between fashion, art, architecture, and communication.
Client
Pitti Immagine
Services
Visual Identity
Logo
Motion Design
Trailer
Background
Pitti Discovery have worked on projects and exhibitions with the likes of Matthew Barney, Vanessa Beecroft, Raf Simons, Karl Lagerfeld, Gosha Rubchinskiy and many more. We created their visual identity, website (offline by now) and had the pleasure to art direct and produce two «history-videos» (2011 + 2017) summarizing the milestones of the foundation’s past.
Credits
Sound trailer 2017 by Serkan Özkan & Klingt Eastwood (Victor Kerzl Remix)
Sound trailer 2011 by Victor Kerzl






History Trailer 2017
History Trailer 2011


Alwan338
Attracting the attention of the Manama public with a black and white series consisting of countless individual posters.
Client
Al Riwaq Art Space
Year
2014
Services
Visual Identity
Newspaper
Exhibition Design
Poster Series
Workshops
Background
Alwan338 is an annual exhibition project by Al Riwaq Art Space in Manama, Bahrain. Each year 20 international and 20 local artists are invited to create art pieces in public space within the block 338 – the area Al Riwaq is situated in. 2014 we were invited to develop the identity for the exhibition and furthermore take part as artists. We developed a visual concept for a series of countless individual posters which were pasted in public space all around town.
Photos by
Sergio Miranda, Ahmed Buasally, Chris Lawrence


The visual identity and poster series we designed for the Alwan338 Festival is based on three conceptual approaches.
Foundations
We developed four bold patterns consisting of repetitive basic graphic elements aligned to a linear grid. The graphic elements serve as foundation /basis of the visual identity and form the connecting links between graphic and typographic compositions.
Bilingualism
Working with Arabic and Latin is an exceptional challenge as not only two different languages but two different scripts with opposite reading and writing direction confront each other. We approach each bi-scriptual project individually. For Alwan 338 we developed a typographic grid allowing us to simply rotate the respective media by 180° in order to place the contents of the opposing languages. Both languages form each others foundations.
Alwan (Arabic for Colours)
White represents the presence of all colours, whereas black is an absence of colour. Obvious enough for us to keep our artwork black and white.






Also the design of the Alwan 338 newspaper is based on a typographic grid that allows us to simply flip the contents of the opposing languages. This way Arabic and English are treated completely equal and readers of both languages browse through the paper the same direction – they just have to turn the publication upside-down.


FriEnt
Dialogue and communication as basis to collectively shape, develop and strengthen peace and crisis prevention.
Client
FriEnt Working Group on Peace and Development
Year
2020–ongoing
Services
Branding
Visual Identity
Logo
Magazine
Print Media
Illustration
Event Design
Motion Concept
Social Media Concept
Background
The Working Group on Peace and Development (FriEnt) is an association of eight organisations and institutions committed to highlight the importance of peacebuilding to policy-makers and the public at large. Members include «Brot für die Welt», «misereor», «giz», «Friedrich Ebert Stiftung» and more.
We were assigned to redesign their visual identity focussing on a clear and sharp representation of the brand. The minimalist typographic concept is accompanied by a lively colour scheme and playfully interwoven illustrations.






Our visual identity focusses on a clear and sharp typographic representation of the institution accompanied by a lively colour scheme and interwoven illustrations which playfully portray complex topics around peace building.










DEWAN Festival
How do we survive as artists in a context that is suffering from economic depravity and scarcity?
Client
DIWAN Symposium
Year
2014
Services
Visual Identity
Publication
Background
The DEWAN Festival is an annual symposium of contemporary dancers and performing artists in Wadi Rum, Jordan reflecting on the question of how to survive as artists in a context that is suffering from polarity between militarized regimes verses the fundamentalist religious movement and a youth bulge stepping forward with very limited opportunities?
We were commissioned to develop their logo and a visual concept for the festival publication. As the meeting is all about creativity we decided to leave the cover blank and had all typographic elements produced as stamps. All participants were able to design their own covers.




As the meeting is all about creativity we decided to leave the cover blank and had all typographic elements produced as stamps. All participants were able to design their own covers.














Theatertreffen
2021
Client
Berliner Festspiele
Year
2021
Services
Visual Identity
Magazine
Print Media
Poster
Web Design
Barrier-Free
Trailer
Background
Every year, the TheaterTreffen festival brings remarkable productions from Germany, Austria and Switzerland as well as works by emerging artists from across the world to Berlin. Having a long history and tradition, the TheaterTreffen constantly brings socially relevant topics into focus with its several artistic and discursive formats. For the key visual of TT21 we collaborated with Rachel Maclean taking her animated eye as basis for several short trailers and animations for digital displays in public space.
Visuals by
Rachel Maclean




In collaboration with theaternetzwerk.digital we also created a digital digital stage on which the festival was streamed live and viewers could attend after parties in the virtual garden.



