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Stadttheater Ingolstadt

Project category: Culture

Stadttheater Ingolstadt

Stadttheater Ingolstadt welcomes the city into a future of cultural exploration and inclusive community engagement.

ClientStadttheater Ingolstadt

Year2024 – ongoing

ServicesCreative Direction
Visual Identity

Strategy
Print Media
Workshops
Motion Design

Task/BackgroundWith its new team, Stadttheater is embarking on a new artistic journey that embraces the cultural richness of Ingolstadt. The opening campaign, which features multi-lingual and multi-scriptual greetings across Ingolstadt, embodies the theatre’s commitment to inclusivity, ensuring that all citizens of the city feel represented and invited to join this exciting new era. The theatres identity captures the balance between the classical traditions and the contemporary artistic expression. The design serves as a bridge between past and future, reflecting the theater’s ambition to engage a wide audience while honoring the cultural richness of Ingolstadt. This approach ensures that the Stadttheater remains not only a cultural landmark but also a hub for connection and creative growth in the community.

Directional Team
Oliver Brunner
Sonja Walter
Julia Mayr
Myria Biel

The word mark of the Ingolstadt City Theatre consists of an extremely cursive serif font (Synt Turbo by ABC Dinamo), which combines classic elegance/tradition with modern dynamism and marks the new beginning of the theatre. History and tradition are catapulted into the future – the orientation is clearly forward-looking, and the unusual aesthetics of the ‘turboised’ typeface underline the artistic aspect of the theatre. The signet shows a playfully curved shape that can be seen as an ‘S’ – the initial letter of the municipal theatre – but at the same time leaves plenty of room for interpretation. Viewers can discover a mask, a face or other artistic elements in it.

The Intercultural Campaign, designed in 30 languages and more than 10 writing systems, marks the kick-off of the new season and welcomes each and everyone to the theatre.

The 24/25 season campaign clearly emphasises the signet. We pick up on the striking storylines of the individual plays and customise the signet visually.

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Berliner Festspiele

Bringing together 6 unique festivals and 2 exhibition houses under one cohesive visual identity.

ClientBerliner Festspiele

Year2018-2022

ServicesVisual Concept

Editing
Organisation
Editorial Design


BackgroundBerliner Festspiele is one of the largest cultural institutions in
Berlin. All year round, they host a multitude of festivals, exhibitions and individual events in two houses – the Haus der Berliner Festspiele and the Gropius Bau.
Our main focus when developing and refining their identity was to give individual freedom to each single festival / event while still maintaining the umbrella brand’s overall visual language.

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Differentiation through typography, unification through grid

Within the Berliner Festspiele universe, each festival’s unique character is expressed through its own typeface, highlighting the distinct identity of each festival.

Posterarchive 2016–2021

BFS-Layer
Festival-Layer
Key Visual-Layer

Over the course of five years, we’ve developed countless visual worlds – made up of analogue experiments, multifaceted digitally created designs as well as collaborations with artists from all around the world.

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Jazzfest Berlin

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© Adam Janisch
© Roland Owsnitzki
© Adam Janisch
© Roland Owsnitzki

The Sun Machine Is Coming Down

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Poster with large lettering and images of a building on a yellow circle in the background in an illuminated display case at night
© Eike Walkenhorst
Poster with large lettering and images of a building on a yellow circle in the background in an illuminated display case at night
© Eike Walkenhorst

Musikfest Berlin

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Theatertreffen

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Maerz Musik

Everything Is Just for a While

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Immersion

Circus

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Digitaler Tourguide

A digital tour guide that leads you through the Berlin Wall Memorial in a vivid way with many interactive features.

ClientStiftung Berliner Mauer

Year2024

ServicesWeb-Application
Workshops
Animation


BackgroundThe Berlin Wall Foundation unites five historical sites: the Marienfelde Refugee Center Museum, the East Side Gallery, the Berlin Wall Memorial, the Günter Litfin Memorial and the Parliament of Trees against Violence and War.
We developed a tour guide for the Berlin Wall Memorial that includes various tours for different target groups. The focus was particularly on the tour for young people. In addition to explanatory videos in story mode – as known from social media – and interesting interviews with contemporary witnesses, there are numerous game-based features that ensure a varied user experience.

Interactive applications such as image comparison and story mode generate a gamified character.

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MaerzMusik

MaerzMusik brings together avant-garde sounds and innovative musical experiences, redefining the landscape of new music in Berlin.

ClientBerliner Festspiele

Year2018-2022

ServicesVisual Identity

Illustration

Key Visual

Poster Series

Printed Matter

Trailer

BackgroundMaerzMusik is a festival dedicated to pushing the boundaries of contemporary music, showcasing experimental sounds and pioneering compositions. Our design for MaerzMusik reflects its avant-garde spirit, using bold visual elements and dynamic layouts to mirror the festival’s commitment to musical innovation. By intertwining complex patterns and striking typography, we crafted a visual identity that resonates with the festival’s cutting-edge approach and its role in shaping the future of music.

Key Visual 2018 in Collaboration withBureau Klaus Alman

Key Visual 2019Robert Lippok & Lucas Gutierrez

Event Photos by
Camille Blake

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Staatsballett Berlin

Staatsballett Berlin is a defining institution that embodies the timeless elegance and dynamic energy of ballet in Berlin’s vibrant cultural landscape.

Client
Staatsballett Berlin

Year
2023–ongoing

Services
Consultancy 
Workshops 
Visual identity 
Campaign strategy 
Motion design 
Posters 
Print media 
Web design

Background
As one of Germany’s leading ballet companies, Staatsballett Berlin plays an essential role in the development and preservation of the art of ballet both locally and internationally. This project allowed us to immerse ourselves in the world of dance, capturing its grace, energy and emotion and translating it into a visual narrative. Working closely with the amazing team at Staatsballett Berlin, we have created a design that we believe reflects both the art of ballet and contemporary design.

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Theatertreffen
2021

Client
Berliner Festspiele

Year
2021

Services
Visual Identity
Magazine
Print Media
Poster
Web Design
Barrier-Free
Trailer

Background
Every year, the TheaterTreffen festival brings remarkable productions from Germany, Austria and Switzerland as well as works by emerging artists from across the world to Berlin. Having a long history and tradition, the TheaterTreffen constantly brings socially relevant topics into focus with its several artistic and discursive formats. For the key visual of TT21 we collaborated with Rachel Maclean taking her animated eye as basis for several short trailers and animations for digital displays in public space.

Photo:Eike Walkenhosrt

In collaboration with theaternetzwerk.digital we also created a digital digital stage on which the festival was streamed live and viewers could attend after parties in the virtual garden.

Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
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Circus
Die Originale

The “Circus Festival – The Originals” is an interdisciplinary festival organised by the Berliner Festspiele that explores the current state of contemporary circus through research programs and workshops.

Client
Berliner Festspiele

Year
2018

Services
Visual Identity
Editorial
Magazine
Poster
Motiondesign

Background
The “Circus Festival – The Originals” is an interdisciplinary festival organised by the Berliner Festspiele that explores the current state of contemporary circus through research programs and workshops. In 2018, the theme of the festival was “The Circle.” This theme finds its origin in the history of circus, as it has traditionally always been presented in a circle or ring. This is an essential difference from the theatre.

The visuality of classical circus is characterised by bright colors, shapes and patterns and the dynamics that arise from them. A Circus can be experienced from all sides through the circular presentation.

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Tarabya

A set of visual elements communicating openness, flexibility, and cross-cultural interaction celebrating Tarabya Cultural Academy’s 10th anniversary.

Client
Kulturakademie Tarabya

Year
2021

Services
Visual Identity
Magazine
Exhibition Design
Print Media

Background
Tarabya Cultural Academy is a residency program for artists from various disciplines. The aim is to make a contribution to intercultural exchange. The stay at Tarabya is intended to provide residents with inspiration and the opportunity to develop their work further. On the occasion of their 60th anniversary the Tarabya team organised a 30-day festival of exhibitions, art events, talks and discussions all over Germany for which we developed the visual identity. 
In order to represent the institution’s versatile approach we developed a set of graphic elements, letterings, abstract photo­graphs and illustrations which can be easily adapted and individually arranged on all types of media.

Event Photography by
Stephanie Steinkopf
Victoria Tomaschko

Berlin

Istanbul

Tarabya Yearbook

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Down to Earth

The largest immersive system which we’re not only confronted with but also have an impact on is the climate.

Client
Berliner Festspiele 
Immersion / Gropius Bau

Year
2020

Services
Visual Identity
Magazine
Poster
Illustration
Print Media
Motion Design
Trailer

Background
How can we sustainably change the way we work, eat, travel, create artworks and make exhibitions? “Down to Earth” is both an exhibition and an unplugged programme with daily changing live events that explores how the agenda of a shift in climate policy affects our own “operating system”. The project critically questioned and reflected on the topic sustainability within the world of arts aiming to reduce the carbon footprint of creating arts and installing a large-scale exhibition with the halls of Gropius Bau Berlin. 

Our visual approach as well as all design-related and productional decisions were purely concept-driven aiming at the goal to create sustainable design products. The idea was never to completely forgo all media output but rather to produce printed matter and digital marketing material with the lowest expenditure of energy possible.

All posters were printed onto the rear side of left-over posters we gathered from previous jobs.

Large Typography was set with outlines to reduce the consumption of printing ink.

All media were printed solely black using algae ink – the only carbon-free bio-based and renewable ink.

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Copyright by Berliner Festspiele

Find out more about our approach on sustainable design concepts here.

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Philippe Parreno

A key artist of his generation, Philippe Parreno has radically redefined the exhibition experience by taking it as a medium, placing its construction at the heart of his process.

Client
Berliner Festspiele

Year
2018

Services
Publication
Poster
Print Media

Background
Philippe Parreno transforms the Gropius Bau into a gigantic automaton, driven by a bio-reactor. Yeast cultures multiply and set architecture, light, sounds and images in motion. Connected to computers, these microorganisms develop a collective intelligence, a memory that uses complex algorithms to orchestrate the temporal and spatial events of the exhibition. 

We designed all media communicating the show to the public and started a publications series for Immersion/Berliner Festspiele with the Philippe Parreno’s exhibition catalogue showing how his art blurs the boundaries between reality and fiction.

Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
Photo: Eike Walkenhorst
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