Art – Eps51
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Hamburger Bahnhof Wayfinding & Signage System

Project category: Art

Hamburger Bahnhof

Wayfinding & Signage System

The path becomes part of the narrative: offering orientation between space and artwork during the museum visit.

ClientHamburger Bahnhof – Nationalgalerie der Gegenwart

ServicesConsulting
Creative Direction
Campaign Strategy & Design
Wayfinding & Signage Systems
Printed Media
Barrier-free

BackgroundWe continuously support the Hamburger Bahnhof – Nationalgalerie der Gegenwart in the development and implementation of its communication strategy. A key element of this work is visual communication within the museum, encompassing wayfinding systems, signage, wall texts, digitale media stations, object labels, as well as related publications, posters, flyers, and merchandise.

Our designs are conceived as an integral part of the curatorial narrative. They structure the space, provide orientation, and enhance the communication of content, always responding sensitively to the architecture, exhibition concept, and audience. The result is a series of visual systems that evolve with each exhibition, animating the Hamburger Bahnhof as a dynamic site for contemporary art.

CuratorsSam Bardaouil
Till Fellrath

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The atmosphere of the museum is shaped by our wall texts, labels, animations and guidance systems – a visual experience that we are continuously developing.

Hamburger Bahnhof Leitsystem Hamburger Bahnhof Leitsystem
Hamburger Bahnhof Leitsystem Rosa Hamburger Bahnhof Leitsystem Rosa

We designed and programmed media stations that add an audiovisual dimension to the Joseph Beuys exhibition, providing context and background information alongside personal perspectives, including original recordings of contemporary witnesses.

Permanent Exhibition, Joseph Beuys

Joseph Beuys
Joseph Beuys

Exhibition «embrace», Klará Hosndedlová

Exhibition «Singing in Full Color», Semiha Berksoy

Semiha Berksoy
Semiha Berksoy

Exhibition «Keep Walking», Marc Bradford

Marc Bradford
Marc Bradford

Exhibition «Many Worlds Over», Ayoung Kim

Ayoung Kim
Ayoung Kim

Exhibition «Devouring Lovers», Eva Fàbregas

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Taipei Biennial
2025

The 14th Taipei Biennial brings together artists who probe the unresolved pull of longing within Taiwan’s layered historical landscape.

ClientTaipei Fine Arts Museum

ServicesConsultancy
Strategy
Visual Identity
Print Media
Poster Campaign
Banner
Catalogue
Motion Design

BackgroundWhispers on the Horizon sets the tone for a visual identity shaped by attentiveness rather than assertion. Our design grows from the exhibition’s landscape of yearning, historical sediment and architectural presence — a context that resists simple translation. We developed a system that works through clarity and restraint, allowing the nuances of the newly commissioned and site-specific works to surface without being overshadowed. The identity remains flexible enough to follow the exhibition’s many voices while offering a calm structural frame. In this balance of openness and precision, the design echoes the curatorial approach and lets the Biennial’s atmosphere unfold on its own terms.

Our visual identity translates the atmosphere of quiet tension into a clear, responsive design.

CIOU Zih-Yan 邱子晏

Calm motion fragments clash and reconfigure, hinting at rupture and emergence. This marks a shift towards a more experimental and forward-looking energy, presenting the Biennale as a space of transformation and speculative play.

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Ivana Bašić 伊凡娜・巴希奇

Exhibition views

Ivana Bašić 伊凡娜・巴希奇
Ivana Bašić 伊凡娜・巴希奇
Ivana Bašić 伊凡娜・巴希奇
Omar Mismar 歐馬爾・米斯馬爾
Nari Ward 納里・沃德
Álvaro Urbano 阿瓦羅・烏爾巴諾
Mona Hatoum 莫娜・哈透姆
Tobias Zielony 托比亞斯・茲耶羅尼
Sung Tieu 蕭 崇
Ivana Bašić 伊凡娜・巴希奇
Ivana Bašić 伊凡娜・巴希奇
Ivana Bašić 伊凡娜・巴希奇
Omar Mismar 歐馬爾・米斯馬爾
Nari Ward 納里・沃德
Álvaro Urbano 阿瓦羅・烏爾巴諾
Mona Hatoum 莫娜・哈透姆
Tobias Zielony 托比亞斯・茲耶羅尼
Sung Tieu 蕭 崇

Typographic pairing

For the Latin texts we selected Exposure (205TF) to establish a stronger, more distinctive typographic signature that resonates with the Biennale’s themes of precision and poetic fragility.

GenWanMin is a contemporary Taiwanese Ming-style serif with open counters and subtly rounded terminals, perfectly balancing tradition and legibility. 

Its moderate stroke weight and pronounced contrast harmonize with Exposure’s serif details, creating a cohesive visual dialogue between Latin and Chinese text.

Afra Al Dhaheri 阿夫拉・阿達希里
Ivana Bašić 伊凡娜・巴希奇

Taipei views

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Berliner Festspiele

Bringing together 6 unique festivals and 2 exhibition houses under one cohesive visual identity.

ClientBerliner Festspiele

Year2018–2022

ServicesVisual Concept

Editing
Organisation
Editorial Design


BackgroundBerliner Festspiele is one of the largest cultural institutions in
Berlin. All year round, they host a multitude of festivals, exhibitions and individual events in two houses – the Haus der Berliner Festspiele and the Gropius Bau.
Our main focus when developing and refining their identity was to give individual freedom to each single festival / event while still maintaining the umbrella brand’s overall visual language.

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Differentiation through typography, unification through grid

Within the Berliner Festspiele universe, each festival’s unique character is expressed through its own typeface, highlighting the distinct identity of each festival.

Posterarchive 2016–2021

BFS-Layer
Festival-Layer
Key Visual-Layer

Over the course of five years, we’ve developed countless visual worlds – made up of analogue experiments, multifaceted digitally created designs as well as collaborations with artists from all around the world.

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Jazzfest Berlin

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© Adam Janisch
© Roland Owsnitzki
© Adam Janisch
© Roland Owsnitzki

The Sun Machine Is Coming Down

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Poster with large lettering and images of a building on a yellow circle in the background in an illuminated display case at night
© Eike Walkenhorst
Poster with large lettering and images of a building on a yellow circle in the background in an illuminated display case at night
© Eike Walkenhorst

Musikfest Berlin

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Theatertreffen

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Maerz Musik

Everything Is Just for a While

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Immersion

Circus

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The New Infinity

The New Infinity opens the architecturally unique shape of the dome to visual artists, sound artists, film makers and game designers.

Client
Berliner Festspiele

Year
2018

Service
Publication

Background
The New Infinity examined the planetariums and full dome as places for art – as galleries of the future –inviting artists like David OReilly, Fatima Al Qadiri, Metahaven, Robert Lippok & Lucas Gutierrez and many more to experiment with the unusual shape. The planetary format started out in Kreuzberg Berlin, moved on to Hamburg and afterwards toured the world.
As part of our publication series for Immersion/Berliner Festspiele we designed the exhibition catalogue for the project.

Buy here
Berliner Festspiele

Dimensions
330×232mm

Print length
88 pages

Published by
Verlag Walther König

ISBN
9783960983903

Almost 40.000 visitors experienced the mobile dome at Mariannenplatz in Berlin-Kreuzberg

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Neither Black / Red / Yellow Nor Woman

Times Art Center asked us to create the visual identity for «Neither Black / Red / Yellow Nor Woman», a group exhibition showing an amazing selection of female artists.

Client
Times Art Center

Year
2019

Service
Visual Identity
Poster Series
Print Media

Background
Times Art Center is a non-profit art institution located in the center of Berlin. As a partner organisation of the Times Museum in Guangdong, China, TAC focuses on the artistic relation between Asian and European contemporary art. For the first exhibition in their new space we were commissioned to design the visual identity of their latest exhibition Neither Black / Red / Yellow Nor Woman showing a diverse selection of female artists.

Curated by 
Nikita Yingqian Cai and Xiaoyu Weng

Participating Artists
Chang Wen-Hsuan, Dachal Choi, Chitra Ganesh, Jane Jin Kaisen, Iris Kensmil, Sylbee Kim, Mai Ling, Laura Huertas Millán, Sara Modiano, Mai-Thu Perret, Thao Nguyen Phan, Arin Rungjang, Shen Xin, Trinh T. Minh-ha, Evelyn Taocheng Wang, Wang Zhibo, Luka Yuanyuan Yang & Carlo Nasisse, Mia Yu

In 2019 Times Art Center Berlin moved to the building designed by the German architect Arno Brandlhuber. The new building also inspired us by using a straight minimalistic stacked grid and typography as well as the silver and grey concrete walls.

Inspired by the artwork «She the Question, Head on fire» by Chitra Ganesh we used bright neon colors to promote the show.

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Tarabya

A set of visual elements communicating openness, flexibility, and cross-cultural interaction celebrating Tarabya Cultural Academy’s 10th anniversary.

Client
Kulturakademie Tarabya

Year
2021

Services
Visual Identity
Magazine
Exhibition Design
Print Media
Social Media
Website
Coding

Background
Tarabya Cultural Academy is a residency program for artists from various disciplines. The aim is to make a contribution to intercultural exchange. The stay at Tarabya is intended to provide residents with inspiration and the opportunity to develop their work further. On the occasion of their 60th anniversary the Tarabya team organised a 30-day festival of exhibitions, art events, talks and discussions all over Germany for which we developed the visual identity. 
In order to represent the institution’s versatile approach we developed a set of graphic elements, letterings, abstract photo­graphs and illustrations which can be easily adapted and individually arranged on all types of media.

Event Photography by
Stephanie Steinkopf
Victoria Tomaschko

Berlin

Istanbul

Tarabya Yearbook

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Kunstraum Kreuzberg

Built as hospital Bethanien, served as headquarters for left-wing activists in the 70’s before, it was turned into a public space for the arts.

Client
Kunstraum Kreuzberg

Year
2019

Services
Visual Identity
Web Design

Background
The first job we’ve ever been hired for in Berlin was designing the identity for an exhibition at Kunstraum Kreuzberg Bethanien – a truly historical place hosting thematic exhibitions on socio-cultural developments reprocessed by contemporary artists. Ever since, the art space has played an important role in our lives which is why designing their corporate design and website became a matter of the heart for us.

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Daniel Rode: 
Again and Again

Daniel Rode‘s art is as radical as the concept of his new book we designed together with him.

Client
Daniel Rode

Year
2022

Services
Editorial Design

Background
No compromise. Daniel Rode is a conceptual artist who is particularly well-known for his large-scale works showing short claims without meaningful separations, his light installations and repetitive serial drawings. His art is uncompromising and strictly straight forward. ”Art asks questions and gives no answers, its intention must be open and maybe even unclear.“ When creating the concept for his monograph ”Again and Again“ we strictly followed his conceptual approach, defining very rigid typesetting rules which leave no room for design-related decisions and adjustments. The only way is strictly forward or to best describe it in Daniel Rode’s words: ”I want to move forward.“

Text by
Susanne Altmann, Knut Hartwich, Annegret Klinker, Carsten Probst, Carolin Quermann

Dimensions
170×235mm

Print Length
176 pages

Published by
Hatje Cantz

ISBN
3775752269

The only way is strictly forward. This is how we set up the conceptual grid for the book. Widows become a must.

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Faith Travels by Streetcar

How do members of religious and non-religious communities give visibility to their beliefs, and how are they perceived from the outside?

Client
Falschrum Books

Year
2022

Services
Book Design

Background
Religious and further normative practices structuring and regulating public and private life often involve objects of daily use. The exhibition “Faith travels by Streetcar” focuses on the rules, convictions and conventions of the monotheistic religions – Judaism, Islam and Christianity – as well as on secular beliefs through objects of daily use.
Referring to the general topic of the exhibition we developed a publication with a religious look and in the same time clean and straight layout showing the objects in a neutral and almost standardised way. Since the exhibition is about everyday objects, we have included a few “objects” (photographs) in the cover that can be individually selected or exchanged.

Edited by
Stefan Maneval

Contributors
Amro Ali, Schirin Amir-Moazami, Julian Bauch, Daniel Boyarin, Sarhan Dhouib, Patrick Ebert, Wietske de Jong-Kumru, Stefan Maneval, Nora Schmidt, Christoph Wiesinger
Dimensions
16,5 × 24 cm

Print Length
230

Published by
Falschrum Books

ISBN
9783982077970

Beside the hot foil embossed title the book also includes a pocket showcasing some “objects” on the cover.

While developing the visual concept we also did some research on religious books. What they all had in common was the color gold as well as a relatively handy size.

The gold was incorporated into the concept with a golden edge colouring and the book size was kept relatively small just like religious books.

Just like a religious book, our visual concept also includes a special finishing.

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LOOM
Interweaving the Arts in
Europe

Interweaving art projects, artists, institutions and events our virtual carpet reflects and connects all information and activities on the art platform.

Client
Akademie der Künste Berlin 

Year
2022

Services
Web Design

Background
LOOM – Interweaving the Arts in Europe is aiming to manifest artistic initiatives of the European Alliance of Academies – a transnational network that advocates for the freedom of the arts. The platform strengthens the network, its visibility and provides a basis for intensified transnational projects and artistic collaboration, creation and communication. For the website the main task was to create a visual concept that is experimental and reflects the creativity of the arts and in the same time is user-friendly, barrierefree and with a clear structure.

Coding by
Inhouse


Loom is a project of the Alliance of Academies and therefore also uses the same Corporate Design elements: logo, fonts and colors. For the LOOM Logo we created several variations. Following the topic of interweaving and networking the logo is always built and animated using a thing line / sewing thread.

Referring to the topic of interweaving we created a virtual carpet on the landing page that weaves all information and new activities within a never ending carpet. Through the carpet the user can explore all information on the website in an experimental way. Alternatively the main menu can be used to access all information. All informations are connected using tags and categories and can be filtered on every page at any time.

The art projects can be created by the artists themselves. With a maximum of freedom the artists can use individual layout modules, custom html, image, video and 3D, background settings, fonts and colors to create a unique art page.

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