In Search of Europe
To what degree is Europe still a standard for other parts of the world. Was it ever the role model it likes to see itself as?
Client
ZMO Berlin / Daniela Swarowsky
Year
2013
Services
Visual Identity
Book
Exhibition Design
Poster
Web Design
Background
Daniela Swarowsky and Samuli Schielke commissioned us to develop the visual identity, exhibition design, website and publication for the collaboration between six Berlin based researchers and six artists from outside of Europe. To what degree is Europe still a standard for other parts of the world. Was it ever the role model it likes to see itself as?
Curated by
Andrea Heister
Samuli Schielke
Daniela Swarowsky
Published by
Jap Sam Books, 2013
Exhibition Photography by
Mike Terry
Website
www.insearchofeurope.de
The questioning of Europe is also the focus of our visual identity which we developed a playful, purely typographic language for. Is Europe still the stable and tangible old continent or is it rather bottom up — completely out of shape and focus? From which angle does the world view Europe?
The concept of investigation and viewing from different perspectives was applied to diverse media and also the typographic exhibition design.
The publication is set-up multi-lingual. Each chapter/article is written in English as well as the author’s mother tongue – all in all 6 languages. Sticking to our typographic concept, we developed different solutions of dealing with the bilingual design for each article.
