FriEnt
Dialogue and communication as basis to collectively shape, develop and strengthen peace and crisis prevention.
Client
FriEnt Working Group on Peace and Development
Year
2020–ongoing
Services
Branding
Visual Identity
Logo
Magazine
Print Media
Illustration
Event Design
Motion Concept
Social Media Concept
Background
The Working Group on Peace and Development (FriEnt) is an association of eight organisations and institutions committed to highlight the importance of peacebuilding to policy-makers and the public at large. Members include «Brot für die Welt», «misereor», «giz», «Friedrich Ebert Stiftung» and more.
We were assigned to redesign their visual identity focussing on a clear and sharp representation of the brand. The minimalist typographic concept is accompanied by a lively colour scheme and playfully interwoven illustrations.
Our visual identity focusses on a clear and sharp typographic representation of the institution accompanied by a lively colour scheme and interwoven illustrations which playfully portray complex topics around peace building.
