Project service: Strategy
Stadttheater Ingolstadt
Stadttheater Ingolstadt welcomes the city into a future of cultural exploration and inclusive community engagement.
ClientStadttheater Ingolstadt
Year2024 – ongoing
ServicesCreative Direction
Visual Identity
Strategy
Print Media
Workshops
Motion Design
Task/BackgroundWith its new team, Stadttheater is embarking on a new artistic journey that embraces the cultural richness of Ingolstadt. The opening campaign, which features multi-lingual and multi-scriptual greetings across Ingolstadt, embodies the theatre’s commitment to inclusivity, ensuring that all citizens of the city feel represented and invited to join this exciting new era. The theatres identity captures the balance between the classical traditions and the contemporary artistic expression. The design serves as a bridge between past and future, reflecting the theater’s ambition to engage a wide audience while honoring the cultural richness of Ingolstadt. This approach ensures that the Stadttheater remains not only a cultural landmark but also a hub for connection and creative growth in the community.
Directional Team
Oliver Brunner
Sonja Walter
Julia Mayr
Myria Biel
The word mark of the Ingolstadt City Theatre consists of an extremely cursive serif font (Synt Turbo by ABC Dinamo), which combines classic elegance/tradition with modern dynamism and marks the new beginning of the theatre. History and tradition are catapulted into the future – the orientation is clearly forward-looking, and the unusual aesthetics of the ‘turboised’ typeface underline the artistic aspect of the theatre. The signet shows a playfully curved shape that can be seen as an ‘S’ – the initial letter of the municipal theatre – but at the same time leaves plenty of room for interpretation. Viewers can discover a mask, a face or other artistic elements in it.
The Intercultural Campaign, designed in 30 languages and more than 10 writing systems, marks the kick-off of the new season and welcomes each and everyone to the theatre.
The 24/25 season campaign clearly emphasises the signet. We pick up on the striking storylines of the individual plays and customise the signet visually.
Hamburger Bahnhof
Hamburger Bahnhof follows a strict philosophy: A museum for the public showing art for everyone.
ClientStaatliche Museen zu Berlin
Services
Creative Direction
Visual Identity
Strategy
Print media
Web design
Workshops
Coding
Exhibition Signage
Wayfinding System
Background
Hamburger Bahnhof – National Gallery for Contemporary Art – is one of Berlin’s most important art institutions. Located in a historic train station building, the museum plays a central role in the dialogue between art and society. To underline this active function, we developed a new visual identity for Hamburger Bahnhof, with a variable ‘H’ at its centre, abstractly symbolising a track module as a link between art and discourse – bringing art and society together, promoting exchange and communication. The customisable geometric shapes, combined with clean typography, reflect the museum’s flexibility and its important role in an ever-changing social landscape.
Directors
Sam Bardaouil
Till Fellrath
With the open-air concert series Berlin Beats in the museum’s garden, Hamburger Bahnhof celebrated Berlin’s electronic music culture on twelve summer evenings. The music of the Berlin artists ranges from experimental sounds to hard beats and reflects the vibrancy of the city.
