Project service: Strategy
Hamburger Bahnhof
Wayfinding & Signage System
The path becomes part of the narrative: offering orientation between space and artwork during the museum visit.
ClientHamburger Bahnhof – Nationalgalerie der Gegenwart
ServicesConsulting
Creative Direction
Campaign Strategy & Design
Wayfinding & Signage Systems
Printed Media
Barrier-free
BackgroundWe continuously support the Hamburger Bahnhof – Nationalgalerie der Gegenwart in the development and implementation of its communication strategy. A key element of this work is visual communication within the museum, encompassing wayfinding systems, signage, wall texts, digitale media stations, object labels, as well as related publications, posters, flyers, and merchandise.
Our designs are conceived as an integral part of the curatorial narrative. They structure the space, provide orientation, and enhance the communication of content, always responding sensitively to the architecture, exhibition concept, and audience. The result is a series of visual systems that evolve with each exhibition, animating the Hamburger Bahnhof as a dynamic site for contemporary art.
CuratorsSam Bardaouil
Till Fellrath
The atmosphere of the museum is shaped by our wall texts, labels, animations and guidance systems – a visual experience that we are continuously developing.
We designed and programmed media stations that add an audiovisual dimension to the Joseph Beuys exhibition, providing context and background information alongside personal perspectives, including original recordings of contemporary witnesses.
Taipei Biennial
2025
The 14th Taipei Biennial brings together artists who probe the unresolved pull of longing within Taiwan’s layered historical landscape.
ClientTaipei Fine Arts Museum
ServicesConsultancy
Strategy
Visual Identity
Print Media
Poster Campaign
Banner
Catalogue
Motion Design
BackgroundWhispers on the Horizon sets the tone for a visual identity shaped by attentiveness rather than assertion. Our design grows from the exhibition’s landscape of yearning, historical sediment and architectural presence — a context that resists simple translation. We developed a system that works through clarity and restraint, allowing the nuances of the newly commissioned and site-specific works to surface without being overshadowed. The identity remains flexible enough to follow the exhibition’s many voices while offering a calm structural frame. In this balance of openness and precision, the design echoes the curatorial approach and lets the Biennial’s atmosphere unfold on its own terms.
Our visual identity translates the atmosphere of quiet tension into a clear, responsive design.
Calm motion fragments clash and reconfigure, hinting at rupture and emergence. This marks a shift towards a more experimental and forward-looking energy, presenting the Biennale as a space of transformation and speculative play.
Typographic pairing
For the Latin texts we selected Exposure (205TF) to establish a stronger, more distinctive typographic signature that resonates with the Biennale’s themes of precision and poetic fragility.
GenWanMin is a contemporary Taiwanese Ming-style serif with open counters and subtly rounded terminals, perfectly balancing tradition and legibility.
Its moderate stroke weight and pronounced contrast harmonize with Exposure’s serif details, creating a cohesive visual dialogue between Latin and Chinese text.
Stadttheater Ingolstadt
Stadttheater Ingolstadt welcomes the city into a future of cultural exploration and inclusive community engagement.
ClientStadttheater Ingolstadt
Year2024–ongoing
ServicesCreative Direction
Visual Identity
Strategy
Print Media
Workshops
Motion Design
BackgroundWith its new team, Stadttheater is embarking on a new artistic journey that embraces the cultural richness of Ingolstadt. The opening campaign, which features multi-lingual and multi-scriptual greetings across Ingolstadt, embodies the theatre’s commitment to inclusivity, ensuring that all citizens of the city feel represented and invited to join this exciting new era. The theatres identity captures the balance between the classical traditions and the contemporary artistic expression. The design serves as a bridge between past and future, reflecting the theater’s ambition to engage a wide audience while honoring the cultural richness of Ingolstadt. This approach ensures that the Stadttheater remains not only a cultural landmark but also a hub for connection and creative growth in the community.
Directional TeamOliver Brunner
Sonja Walter
Julia Mayr
Myria Biel
The word mark of the Ingolstadt City Theatre consists of an extremely cursive serif font (Synt Turbo by ABC Dinamo), which combines classic elegance/tradition with modern dynamism and marks the new beginning of the theatre. History and tradition are catapulted into the future – the orientation is clearly forward-looking, and the unusual aesthetics of the ‘turboised’ typeface underline the artistic aspect of the theatre. The signet shows a playfully curved shape that can be seen as an ‘S’ – the initial letter of the municipal theatre – but at the same time leaves plenty of room for interpretation. Viewers can discover a mask, a face or other artistic elements in it.
The Intercultural Campaign, designed in 30 languages and more than 10 writing systems, marks the kick-off of the new season and welcomes each and everyone to the theatre.
The 24/25 season campaign clearly emphasises the signet. We pick up on the striking storylines of the individual plays and customise the signet visually.
Hamburger Bahnhof
Hamburger Bahnhof follows a strict philosophy: A museum for the public showing art for everyone.
ClientStaatliche Museen zu Berlin
Year2023–ongoing
Services
Brand Strategy
Consultancy
Workshops
CI Concept
Visual Identity
Creative Direction
Style Guide
Campaign Strategy and Design
Print Media
Signage System
Merchandise
Motion Design
Social Media
Web Design
WordPress CMS Programming
Online Exhibition
Accessibility
BackgroundHamburger Bahnhof – National Gallery for Contemporary Art – is one of Berlin’s most important art institutions. Located in a historic train station building, the museum plays a central role in the dialogue between art and society. To underline this active function, we developed a new visual identity for Hamburger Bahnhof, with a variable ‘H’ at its centre, abstractly symbolising a track module as a link between art and discourse – bringing art and society together, promoting exchange and communication. The customisable geometric shapes, combined with clean typography, reflect the museum’s flexibility and its important role in an ever-changing social landscape.
DirectorsSam Bardaouil
Till Fellrath
With the open-air concert series Berlin Beats in the museum’s garden, Hamburger Bahnhof celebrated Berlin’s electronic music culture on twelve summer evenings. The music of the Berlin artists ranges from experimental sounds to hard beats and reflects the vibrancy of the city.