Project category: Design
Frauenhaus
Cocon
The women’s shelter Cocon has been offering protection and support for women in crisis for over 30 years.
ClientFrauenhaus Cocon
Year2024–ongoing
ServicesWebdesign
Printdesign
Visual Identity
Task/BackgroundIn addressing the sensitive topics of sexualized violence and emotional distress, visual communication often leans toward dark, heavy, and oppressive tones. However, together with the team from Frauenhaus Cocon, we deliberately chose a different approach. Our concept focused on illustrating the shelter as a warm, welcoming refuge.
The website was designed with the intention of creating a safe, accessible, and empowering space for women in crisis situations. Our primary focus was to develop a platform that is not only informative but also deeply empathetic. We carefully implemented security features and ensured smooth, intuitive navigation to create an environment that embodies the core values of the organization: protection, support, and empowerment.
Websitewww.frauenhaus-cocon.de
The use of Illustrations allow for a softer, more universal representation, avoiding direct associations that might be triggering or alienating.
The logo was carefully translated into eight languages and three different writing systems, ensuring accessibility and inclusivity and making it feel welcoming for women from various linguistic and cultural contexts.
Accessibility and safety are key. The website is available in eight languages, including Easy Language and German Sign Language (DGS). A persistent emergency button ensures immediate access to help at any time.
For added safety, we integrated a sticky “Exit”-button. With one click or tap, the site redirects to Google, blocking the back function to prevent traces of the visit. This ensures quick, discreet escape in potentially dangerous situations. Also the site’s wordmark “Frauenhaus Cocon” fades out when scrolling down, making it less identifiable at a glance.
