Hamburger Bahnhof
Wayfinding & Signage System
The path becomes part of the narrative: offering orientation between space and artwork during the museum visit.
ClientHamburger Bahnhof – Nationalgalerie der Gegenwart
ServicesConsulting
Creative Direction
Campaign Strategy & Design
Wayfinding & Signage Systems
Printed Media
Barrier-free
BackgroundWe continuously support the Hamburger Bahnhof – Nationalgalerie der Gegenwart in the development and implementation of its communication strategy. A key element of this work is visual communication within the museum, encompassing wayfinding systems, signage, wall texts, digitale media stations, object labels, as well as related publications, posters, flyers, and merchandise.
Our designs are conceived as an integral part of the curatorial narrative. They structure the space, provide orientation, and enhance the communication of content, always responding sensitively to the architecture, exhibition concept, and audience. The result is a series of visual systems that evolve with each exhibition, animating the Hamburger Bahnhof as a dynamic site for contemporary art.
CuratorsSam Bardaouil
Till Fellrath
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The atmosphere of the museum is shaped by our wall texts, labels, animations and guidance systems – a visual experience that we are continuously developing.
We designed and programmed media stations that add an audiovisual dimension to the Joseph Beuys exhibition, providing context and background information alongside personal perspectives, including original recordings of contemporary witnesses.
