Hamburger Bahnhof
Hamburger Bahnhof follows a strict philosophy: A museum for the public showing art for everyone.
ClientStaatliche Museen zu Berlin
Year2023–ongoing
Services
Brand Strategy
Consultancy
Workshops
CI Concept
Visual Identity
Creative Direction
Style Guide
Campaign Strategy and Design
Print Media
Signage System
Merchandise
Motion Design
Social Media
Web Design
WordPress CMS Programming
Online Exhibition
Accessibility
BackgroundHamburger Bahnhof – National Gallery for Contemporary Art – is one of Berlin’s most important art institutions. Located in a historic train station building, the museum plays a central role in the dialogue between art and society. To underline this active function, we developed a new visual identity for Hamburger Bahnhof, with a variable ‘H’ at its centre, abstractly symbolising a track module as a link between art and discourse – bringing art and society together, promoting exchange and communication. The customisable geometric shapes, combined with clean typography, reflect the museum’s flexibility and its important role in an ever-changing social landscape.
DirectorsSam Bardaouil
Till Fellrath
With the open-air concert series Berlin Beats in the museum’s garden, Hamburger Bahnhof celebrated Berlin’s electronic music culture on twelve summer evenings. The music of the Berlin artists ranges from experimental sounds to hard beats and reflects the vibrancy of the city.
