Kommunale Galerien Berlin
One City – twelve districts – more than 30 galleries. One visual identity for a week of exhibitions, talks, events and much more.
Client
Kommunale Galerien Berlin
Year
2019–ongoing
Services
Visual Identity
Logo
Brochure
Programme
Poster Series
Illustration
Web Design
Barrier-Free
3D Animation
Motion Design
Background
The city of Berlin runs 30 communal galleries which create a yearly impressive programme representing themselves as important locations for local as well as internationally established artists. The challenge was to develop a visual language for the 33 different institutions – each of which already have their own corporate design. In order not to clash with any of the existing identities, a strong, purely typographic concept was created. The striking and targeted use of typography guarantees high visibility and recognition.
The Kommunale Galerien Berlin present the KGB Art Week every year. Works by artists and other cultural actors – in exhibitions, readings, performances, concerts, lectures and workshops – show the artistic diversity in all districts of Berlin. Each art week gets its own new display typography.
Website
www.kgberlin.net
Coding by
Jens Buss
Every year works from hundreds of artists and other cultural protagonists – in exhibitions, readings, performances, concerts, lectures and workshops – demonstrate the artistic diversity in all districts of Berlin.
Inspired by Roger Excoffon’s typeface “Calypso” from 1958, we created custom-made letters for the initials of the Kommunale Galerien Berlin for the Kunstwoche 2020.